Playbook
Process5 min read
Charter Season & Owner Management
How charter season interacts with brokerage — managing owner expectations, protecting our reputation when an owner over-prices a charter, and when to walk away from a relationship.
Charter income is a major reason owners hold boats — and a major reason listings stall. Our job is to manage the owner relationship through charter season without compromising the brand.
The reputation rule
Walking away cleanly
- Document every pricing dispute and broken commitment in Runnerr.
- Give the owner one written warning with a specific behavior to change.
- If the behavior continues, terminate the listing per the agreement's termination clause.
- Notify the team — share the owner's name so nobody re-signs them next month.
Setting charter-season expectations
Do
- Set pricing once per season and hold it (peak / shoulder / off-peak only).
- Confirm holiday surcharges in writing at the time the agreement is signed.
- Block listing showings around charters so guests are never disturbed.
- Schedule a mid-season debrief with the owner — keeps small issues from compounding.
Don't
- Don't show a chartered boat without confirming the captain has 24 hours' notice.
- Don't promise availability you haven't confirmed against the charter calendar.
- Don't take on charter owners who treat the boat as a side hustle — they will hurt us.