Market Analysis & Pricing

Pricing decisions are made with data, not opinions. If a boat is in good shape, well-marketed, and in the right location, then the only remaining variable is price — and you need comps in hand to prove it.

The four reasons a boat doesn't sell

1. 1Bad condition — poorly maintained, high hours, no service records.
2. 2Bad location — wrong market, wrong season, hard to show.
3. 3Bad marketing — boat isn't being seen by qualified buyers.
4. 4Wrong price — the market is voting and the vote is no.

Building the ProSeller comp report

1. 1Build a saved search in Boat Wizard for the model and 1–2 nearest competitors.
2. 2Pull active listings and sold listings from the last 12 months.
3. 3Export to a spreadsheet and sort by sold price.
4. 4Add columns for hours, year, condition notes, location, days on market.
5. 5Highlight the subject boat's row so the seller can see exactly where they sit.

Daily market monitoring

Saved searches in Boat Wizard email daily at midnight. Open them every morning. New listings and price reductions are speed-to-lead moments — be the first broker to call your client about them.

The 30–45 day price improvement rule

If a listing hasn't seen meaningful action in the first 30–45 days, the first price improvement is due. Small adjustments don't work — you have to create real distance from competing inventory.

Previewing the competition

Walking your competitors' boats — at shows, at marinas, during sea trials — is how you earn the right to give pricing advice. You can't tell a seller their boat compares unfavorably to a 2022 Sea Ray if you've never set foot on one.